Glenmorangie Limited Edition – Winner ICONS of Whiskey 2023

In time for the festive season, we're excited to reveal the award-winning (Winner, ICONS of Whiskey 2023) limited-edition pack for Glenmorangie designed by Aniruddh Mehta @thebigfatminimalist as a first-of-its-kind for the brand.

“The most exciting part of the process was to design the pack in a way that evokes a sense of celebration as opposed to bringing forth that imagery in more commonly perceived ways. The goal was to create a sense of familiarity and at the same time make the packaging feel novel. The design is structured with large colourful patterns which are contrasted with smaller geometric embellishments to accentuate a 'festive' emotion.” — @thebigfatminimalist