Aniruddh Mehta aka thebigfatminimalist

“The most exciting part of the process was to design the pack in a way that evokes a sense of celebration as opposed to bringing forth that imagery in more commonly perceived ways. The goal was to create a sense of familiarity and at the same time make the packaging feel novel. The design is structured with large colourful patterns which are contrasted with smaller geometric embellishments to accentuate a festive emotion.”