Nike Mumbai
Art&Found collaborated with Nike South Asia Singapore and India team to create a first-of-its-kind limited-edition apparel collection for Nike #NikeByYou Mumbai with artists Boomranng and Kohla. Upon scanning the tees, the artworks came alive as Motion Graphics in the form of Augmented Reality. The collection is now available at the Nike Mumbai store at Palladium. With the release of the limited-edition apparel collection, members/a few lucky ones got a chance to play around with Augmented Reality followed by an exclusive workshop to create unique artworks using stickers and stamps. Experience AR in your space, face filters and animated motion graphics by scanning the tees via the link @nu.bu.la“Welcome to Mumbai. It’s not the Mumbai of 2022. This city is centuries ahead. And so are its people — true to the spirit of the city — adapting with times to survive. They wear their self in a glamorous act of rebellion — this is us: Undefeated. Worthy. Unputdownable.”
— Boomranng
“The artworks focus largely on the theme of women playing sport or achieving in sport which is what Nike represents to me — being seen as equal or visibilised in sport. Some other themes are also female friendship and teamwork, important in sports and the battle for gender parity.”
— Kokum Kohla
